The world of philanthropy is changing fast—and prospect development is evolving right alongside it. In this session, we’ll take a look at current macro-level trends shaping our work, from economic shifts to donor behaviors to workplace dynamics. Then we’ll explore in detail how our field is stepping up with new techniques, emerging tools, and stronger partnerships across fundraising teams. Attendees will come away with actionable insights into how they can adapt their approaches to prospect development and grow their impact on their organizations.

Presenter:
Catherine Flaatten, MPH, CFRE
Associate Vice President of Prospect Development at BWF

Catherine Flaatten, MPH, CFRE, is the associate vice president of prospect development at BWF where she partners with clients to develop creative solutions to their prospect development challenges. Previously, she served in various roles at The George Washington University, most recently as the managing director of research and relationship management. Catherine has also worked in prospect development at Share Our Strength/No Kid Hungry, the National Psoriasis Foundation, and the BrightFocus Foundation.

A regular speaker and author, Catherine currently serves on Apra’s Board of Directors, Fundamentals Committee, and Foundation Board of Trustees. Former volunteer roles include serving as president and programming chair of Apra Metro DC, chairing the aasp Best Practices in Prospect Development and Apra Membership Committees, and serving on Apra’s Body of Knowledge and PD Curriculum Planning Committees.

Catherine holds a BA in International Affairs and an MPH in Maternal and Child Health, both from The George Washington University.