Do you ever find yourself being asked to provide new prospects, but not sure where to start? This session will focus on using an inclination/affinity model that allows you to mine your database for prospects that may have been overlooked. Inclination scoring allows organizations to take a new lens and focus on who their steady, loyal donors are to see if there is potential for increased giving. And the great thing about inclination/affinity scores, is they are built based on what YOU think makes a good donor.

Stephanie Brouwer is currently the Data and Research Manager at Creative Fundraising Advisors, where she advises clients from all non-profit sectors on data and prospect research. Stephanie has 9 years of experience in the industry and most recently served as Vice President and Treasurer of Apra Indiana. Stephanie has been a certified Gallup certified Strengths Coach since 2010 and is the Chair of the 2023 Apra PD conference.