In the wake of data scandals, security concerns, and a growing number of new data privacy laws, is traditional prospect research still relevant and appropriate for fundraising? How does this ever-changing landscape affect how we fundraise and manage our donors’ data? What are the ethical implications in managing information and using publicly available data? This session will explore a 2020 survey where nonprofits share their practices and compare this to the new realities in research and data, discuss the ethics surrounding them, and how best to ensure your program uses and manages data effectively.

• Understand the basics of prospect research and what is included in publicly available data
• Gain familiarity with new data privacy laws/rulings and how they impact the sector
• Frame an ethical approach to data management and prospect research

Zoom information to be sent to registrants in advance of the webinar.

Bio:  Clay is a thirty-year fundraising veteran and has served in leadership fundraising roles at
several nonprofits across the country and as a senior consultant with prominent
national development consulting firms. He has experience in all aspects of fundraising
with particular expertise in individual giving, strategic planning, copywriting and content
development, and building the systems and infrastructure that support high level
results. He is the Founder of TCB Fundraising, an individual giving and fundraising
communications consultancy based in Las Vegas, Nevada. He is also the Lead
Fundraising Coach for iWave, helping to bring fundraising intelligence to all levels of
philanthropy.

Clay has held the Certified Fund Raising Executive (CFRE) since 2010, is an AFP Master
Trainer, and completed the Certificate in Philanthropic Psychology, With Distinction,
from the Institute for Sustainable Philanthropy. He makes his home in Las Vegas, NV
and teaches fundraising and strategic planning at the University of Nevada, Las Vegas.